BA (Hons) in Marketing and Public Relations

In recent years, marketing and PR have gained increasing significance with the growth of digital marketing, social media and corporate social responsibility. Working in a marketing environment can be fast-paced, exciting and fun, and touches on all aspects of the business such as branding, positioning, and working towards building a sustainable image.

Why you should study this course

• Marketing and PR have surged in importance due to the rise of digital marketing, social media, and corporate social responsibility.
• Careers in marketing offer a dynamic, thrilling environment, influencing vital business areas.
• PR Professionals engage in fast-paced, dynamic roles, contributing to an organisation's strategic positioning and long-term success.

Within this course, you will have the opportunity to embark on study trips, as well as mandatory marketing training with local employers and industry experts².

• Comprehensive Skill Development: Our BA Marketing and PR degree provides a holistic curriculum designed to equip you with a diverse skill set, covering areas such as strategic communication, digital marketing, branding, and campaign management.
• Industry-Relevant Experience: The course aims to offer you the opportunity to experience practical projects, where you have the opportunity to gain hands-on experience and insight into real-world marketing and PR scenarios, preparing you for success in the competitive job market.
• Expert Faculty Guidance: Learn from seasoned professionals and academics who bring a wealth of industry experience and knowledge to the classroom, providing mentorship and guidance to help you excel in your studies and future careers.
• Networking Opportunities: The course aims to offer you opportunities to connect with industry leaders, alumni, and fellow students through networking events, guest lectures, and professional associations, expanding your professional network and opening doors to potential job opportunities, subject to availability².
• Career Advancement Prospects: With a BA Marketing and PR degree, graduates are well-positioned for a wide range of career paths in marketing agencies, corporate communications departments, public relations firms, non-profit organisations, and more, offering ample opportunities for growth and advancement.