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2-Year MSc in Digital Marketing and Strategy

Audencia Business School

Nantes, France

2-Year MSc in Digital Marketing and Strategy

Management and Commerce

24 Months

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Masters

Sales and Marketing

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We don’t train digital marketers. 
We train marketing leaders for a digital and AI-driven world. 

Marketing is already digital. The real question is: will you lead it — or follow those who truly understand it? 

Today’s marketing leaders must combine strategic thinking, technological literacy and the ability to deliver measurable impact. Platforms evolve, algorithms shape performance, AI transforms decision-making and new roles emerge every year. 

This MSc is designed for students who want more than a generalist marketing degree. 

You may already have marketing foundations. 
You may even have some digital experience. 
But understanding how platforms, data ecosystems, AI systems and marketing technologies interact is what truly differentiates high-impact professionals. 

Throughout the program, you will: 

• Strengthen your strategic vision in complex digital environments 
• Develop deep technological and data literacy 
• Master growth and performance-driven decision-making 
• Learn to adapt and lead in fast-evolving markets 

Marketing today is not just digital — it is strategic, technological and data-driven. 

In a world where many future marketing roles do not yet exist, this MSc prepares you not just for your first position — but for a long-term, evolving and international career. 

You will graduate not as a digital executor, but as a marketing professional capable of linking strategy, technology and measurable business impact. 

Management and Commerce | Sales and Marketing

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Assistant Manager Marketing
Digital Operations Manager
General Manager
Management Consultant
Marketing Coordinator
Marketing Specialist
Sales And Marketing Manager
Intakes
Available IntakeEarly Application DeadlineRegular Application Deadline
Sep-2026
Sep-2027

NO

0

No

No scholarship criteria available.

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